interview by Jonathan Freemantle
Porky Hefer is an artist and designer who counts among his works the Coca-Cola ‘Crateman’ installation at the V&A Waterfront. He spoke about the need for art to be inclusive, prioritising concept over execution and his recent design calling for the release of political prisoner Ai Wei Wei.
“Ai Wei-Wei continually tries the impossible but in the execution shows how possible it all was. It’s a state of mind. You must be willing to push things into a new space rather than maintaining the current status quo.”